Five Star Dealership

Willey’s Marine of McGregor, MN has completed the highest tier of the Marine Industry Certified Dealership (MICD) Program. As a Five Star MICD, Willey’s Marine has demonstrated a commitment to delivering an exceptional boat-buying experience to consumers at the retail level.

Achieving Five Star MICD status is a significant accomplishment, as Willey’s Marine had to meet a stringent set of industry standards designed to create continuous improvement across all dealership departments and develop measurable processes and procedures that consistently exceed customer expectations.

Founded in 2005 through a cooperative effort among boat dealers, manufacturers and engine builders, the MICD Program sets standards for all U.S. and Canadian marine dealers to strive for when it comes to customer service; sales, service and follow-up processes; human resources and employee training; and facility upkeep. The program is comprised of three steps, each of which is earned based on meeting a specific set of criteria comprised of 10 individual standards. Program compliance requires evaluation by an independent, third-party consultant and participating dealerships retain their Certified status for two years — after which time they are reevaluated and recertified.

Certification also includes a commitment by Willey’s Marine to adhere to a “Consumer Commitment.” This document, prominently posted inside the dealership, lets customers know what to expect when they patronize Willey’s Marine and outlines how they will be treated from the moment they walk in the front door to the time they exit — before, during and long after a sale is finalized.